Simple
VisitBold sans display and a summit / altitude motif — clarity and momentum.
AtlasReimaginings
Other bodies of work
Real brands, reimagined — a before → after redesign study.
Taking a real company’s site and rebuilding it with intent. Each one ships in two cuts: a Simple version and a Luxurious version.
Reimagining
Horizon Top
How it wasHorizon Top is a real Dubai advertising agency. The live site stacks a busy photo-collage hero, generic stat chips and a flat layout that reads like a hundred other agency templates — the craft never matches the pitch.
Unofficial redesign concept. Not affiliated with or endorsed by Horizon Top. The original screenshot is shown for comparison only; all redesigned work is original.
How we reimagined it
One brand, two reads of the same brief — both built on an “Ascent” idea (be on the top). The Simple cut is bold and direct: a clean sans display, a summit motif, an altitude rail. The Luxurious cut restages the same copy as black-tie editorial — serif headlines, gold accents, deep negative space.
Luxurious
VisitA luxury editorial cut — atmosphere, depth, and motion.